Making a Business Work When Its in the Red

Posted on: 2 June 2015

If you are in charge of the marketing for an event, you are going to need to make some signs to advertise the event. You want you custom signs to be eye-catchy, but you also want them to offer useful information. Here, you can learn some tips that will help you come up with a design that can help you pack the most information into a sign that will be eye-catching and possibly even entertaining:

Use Acronyms

When it comes to naming an event, acronyms can be very useful. Not only can they convey multiple messages, but they are short enough so that they can be easily remembered. For example, an acronym like "BACK" could mean "Band, Acting, and Circus for Kids".

This acronym conveys not only what you can expect at the event, but who the target audience is as well. You may need to play with the letters a bit and omit filler words like "and" from the acronym, but that's easy enough to do.

Mix Contrasting Colors

Use a color wheel or talk to a custom sign professional to learn about contrasting colors. Combining these colors on a sign will make the lettering and message stand out. Be sure to consider the background the sign will be on so that it doesn't blend in.

For example, you may not want to use a brown background if you are putting the sign on a brown brick building, but you would want to use a black background if you are putting the sign on a white building.

Consider All of the Elements of Placement for Visibility

Is this going to be a town-wide event? Where is your audience most likely to see these signs? Use some of the tips below to enhance visibility.

• Speak with town officials to learn about permits needed to hand a banner over the top of a street so travelers on that road can get the information.
• If the event is for families or children, ask about hanging a sign in the schools, parks, and other areas where this audience is likely to visit.
• If the event is for adults only, hang signs in local taverns, salons, and other areas where being an adult is a requirement to enter.

You have a limited amount of time to capture the attention of your audience. Make sure you not only capture attention, but focus on the correct demographic and provide enough information so that the viewer can make an informed decision about attendance. Ask your custom sign professional for more tips today, since they may have inside marketing information you don't have access to.

To learn more, contact a company like Signs In One Day with any questions you have.